![]() Your email newsletters should be 90 percent educational and 10 percent promotional. There are eight essential components that you should include in your newsletter.Įye-catching graphics and an easily readable layout Some will have graphics and others won’t. It will have a few separate columns with slightly different topics within a theme. You can think about your email newsletter as if it’s a miniature newspaper. In email newsletters, calls to action are usually buttons leading readers to an external link. A great newsletter is made up of two or more sections that bring value to your reader and drive them toward your calls to action.Ī call to action is a written directive that encourages a subscriber to complete an action. Once you’ve defined your goals and your audience, it’s time to build the structure of your newsletter. Are you creating a newsletter to share information, for brand awareness, to build a community that buys from you, or to increase traffic? This will help you determine the best call to action for your newsletter. How can you bring value to them? How can you save them time, share your expertise, or save them money? This will help you decide the content of your newsletter. Look at your ideal buyer persona or analyze who already consumes your content. Anthology emails often include five or more sections.įirst, consider your audience. ![]() This type of email can be used to establish authority, entertain, build community, or co-market. Anthology: A collection of news, interest pieces, podcasts, videos, or blogs from around the web.These usually include two to three sections. Lead nurturing: Value-packed emails to help your audience get to know your brand at their own pace through short- and long-form content, product updates, events, or news stories about your organization.It can include two or three sections that feature product information, upcoming events, and nods to the brand’s mission. Customer-focused: This style of email is usually used by retailers, restaurants, and service-based businesses to keep their audience informed about the latest products and deals.These emails share three to five events that fit into the same category. Upcoming events: Perfect for organizations that host events or feature events from around their community. ![]()
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